McCracken Consultancy
Strategic Consultancy for charities and third sector organisations

Case Studies

Hear what people had to say.

Natasha has helped us overhaul so many things in the organisation. She has produced our new fundraising strategy, supported by a new marketing and information strategy. I feel energised and excited about the future. We have achieved a lot within a short space of time. We now have in place an ambitious but achievable fundraising strategy, have started to progress some major bids successfully, have a new brand, a new business plan, and we are improving our impact measurement systems to underpin funding bids going forward and lift quality of service delivery.

Other exciting projects such as donor management systems and community fundraising are due to start later this year. I felt right from the start Natasha took the time to understand our culture, mission and clients; it feels like she is one of the team and that she really cares.

Natasha understands how each part of the organisation impacts upon the other and she works well with others across the organisation to solve problems including our clients directly who respond really well to her; this was important as they helped us in the rebranding process. Her work is very thorough and I can trust her commitment and judgement.
— Catherine Saunders, CEO and Services Manager, Midlands Women’s Aid

Natasha was employed by the charity as Marketing and Fundraising Consultant to help it raise its profile, raise funds and engage with local businesses and high net worth individuals, who may be able to support the charity in some way. Her appointment was made at a particularly critical time for the charity, following the loss of core funding from Nottingham City Council.

Natasha stepped up to the mark with passion and dedication and ran our very successful ‘Save Emmanuel House’ campaign; which raised over £75,000 within 3 months.

Natasha’s efforts were recognised personally by winning a place as a finalist in the Derbyshire and Nottinghamshire Chamber of Commerce awards for outstanding individual contribution. Emmanuel House was awarded the Best Not for Profit Organisation of the Year in the Nottingham Business Awards 2014. This achievement was recognised as being in large part due to how the organisation had responded to the financial challenges of the previous few years.

I have no doubt that without Natasha’s continuing professional input we would not have been so successful.

With a strong personality, yet a coaching attitude towards colleagues Natasha was able to generate enthusiasm and passion in the organisation. Natasha was responsible for designing and implementing methods of outcome measurement to help improve the delivery of services and evidence of value to money, to our financial backers and formal grant providers.

As a marketer myself I instantly recognised Natasha’s talents for marketing. She brought with her a clear vision for the brand from an outdated concept, unpopular with some of the donors, the media and politically, to something more positive, bringing the underlying mission to life and enabling logical development of the services. This brand vision, PR and development strategy underpinned all marketing communications and gradual structural changes. Close relationships were built with the key press, radio and TV contacts, achieving extensive regional and local coverage of real value to the organisation. Her innovative approach to business partnerships was also utilised to engage with community groups, resulting in the creation of a formalised advocate programme.

Natasha was responsible for putting in place our first formal marketing strategy, and we now have yearly marketing and business plans in place as part of our overall fundraising and appeals strategy.
— Alan Boyden, Trustee, Emmanuel House Charity, Managing Director, Freestyle Marketing Communications, Nottingham

We asked Natasha to work with us as we knew statutory funding was reducing across the sector and we would need to plan for new ways to fund our work. In addition the kind of work we do is not an easy candidate for standard donor schemes and fundraising campaigns so we really had to think ‘outside of the box’. We were looking at introducing commercial services however we had no experience of working with businesses and we were not a well-known brand. We initially were drawn to Natasha’s broad mix of experience across the charity and business sectors which seemed to be unique….

The initial report assessing our product development options was very thorough but pleasingly untheoretical and relevant. Working together we then developed our first unique profitable commercial product.

Natasha went on to identify broader strategic issues in the organisation; she gave us invaluable guidance as to how we can meet our challenges going forward with regard to strategic direction, customer management systems, marketing and engaging the business community. But Natasha evidenced the costs and benefits of investments in any recommended changes; she is realistic and focuses on priorities.

She has also prepared excellent funding bids under time pressure.

She is a good communicator, perceptive of the demands placed on the CEO and trustees, and I feel supported; she is very knowledgeable but also very flexible in the way she supports us - it feels like she really cares about our organisation’s future.
— Carolyn Perry, CEO, Rushcliffe Community & Voluntary Services