McCracken Consultancy
Strategic Consultancy for charities and third sector organisations
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McCracken Consultancy
Small But Mighty.

Small or Medium-Sized Charities: Know Your Value. Some findings from the recent research report “The Value of Small: examining the value and experiences of small and medium-sized charities in the UK”

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Natasha McCracken
Remember dating pre-online? Trad-dating set for a comeback!

The science of segmentation, profiling and targeting based on the collection of data has come to dominate relationships between lonely would-be lovers, retailers and consumers, charities and donors / potential donors.  In reviewing our fundraising strategies post-GDPR let’s go ‘retro’ and take inspiration from the parallel with ‘traditional dating’ V internet dating.

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Natasha McCracken